Coca-Cola Christmas Art

The imaginative portraits of the “Coca-Cola Santa Claus” that Haddon Sundblom painted over a span of 33 years forever changed the world’s perception of the North Pole’s most-famous resident. From Sundblom’s brush strokes emerged the quintessential look of Santa Claus that, over time, would be adopted by people around the world as the popular image of Father Christmas. Though he was not the first artist to create an image of Santa Claus for Coca-Cola advertising, Sundblom’s version became the standard for other renditions of Saint Nick and is the most-enduring and widespread depiction of the holiday icon to this day.
Source: Magazine USA








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