For the Coke Side of Life Remix Art Gallery, RockAndRoll Agency creatively managed 15 artists/agencies/collectives from around the world: Idokungfoo, Japan // Vault49, USA // Caos CC, Spain // Adhemas, Brazil // 013a, Romania // Creative XL, India // Extraverage, Hungary // Buro Destruct, Swiss // Mienandi, Senegal // The Designers Republic, UK // Rex (South Africa) // Todd Alan Breland (USA) // Spinbalon, Venezuela // Pixecute, Indonesia // Armchair & Josh Boston, USA // Fung Wee Lim, Canada.
Here you can see their artworks exposed on the SouthBank, London, UK.
The work of the Remix artists reflects various styles, personalities and cultures and the project shows how vibrantly creative the collaboration of a design network can be.
The diverse backgrounds of the contributing artists have resulted in a multifaceted world of imagery that draws its freshness from the mixture of approaches. Their mission is to spread an optimistic look at the world and help people realize how contagious happiness is. By combining iconic Coca-Cola images with up-to-date illustration techniques and styles, the artists have given rise to a progressive style of visual expression.
Designed within the “Coke Side of Life” concept and format, the Remix artworks are colorful explosions of positive thinking.
The experimental, playful and humorous collages of historical Coca-Cola milestone images are a true tribute to the brands unique and undying creative spirit.
Photography by RWDave, Russell+, Slimmer_Jimmer, Simpson_eh, Bergs Eye View, Hallywoods, Owizard (Flickr). All Rights Reserved.