Coca-Cola Art: Jean-Pierre Muller

The Belgian Jean Pierre Muller has developed a process that tends to assume the relation to painting as well as integrating elements of contemporary culture that oppose it. His work, given rhythm by colour, is essentially urban.
Playing on cross-purposes, Muller endeavours to confuse visual, cultural and conceptual issues. Photography, drawing, silk screen, painting merge, gestural and mechanical interventions meet to offer a vision of the world with numerous readings, combining History of art and consumption subcultures.

Over the years, Mullers work has taken multiple forms: small intimate pictures or monumental paintings, volumes ("Mullairplanes" and "Mulldings", painted busts,...) or triptych fences, until integrating the surrounding space (the creation of a temple to the city for the exhibition in the Museum of Contemporary Art in Saragossa, the integration of paintings in Brussels nightscape for the "One night in Sagacity" event,...).

Collaborations and confrontations with other creators play a particular part in Mullers work's evolution. One thinks here for instance of the invitation made to ten visual artists to conceive a huge fresco for Algiers' Beaux-Arts, or the confrontation-exhibition with Czech painter Mirek Kaufman at the Belgian Cultural Centre in Prague, or the "Sunrise Surprise" event with New York jazz musician Anthony Coleman.

Southbank Expo

Coca-Cola Art: Creation of the Artwork

Sir Peter Blake - Artist at Work

The Father of The Pop Art movement in Britain, Sir Peter Blake is probably best known for his Sergeant Pepper's Lonely Hearts Club Beatles album cover. He continues to pursue his love of music with album covers for Paul Weller, and portraits of Robbie Williams and Ian Dury, and his prolific fine art career ensures regular exhibitions and retrospectives at The National Gallery. He received a knighthood from the Queen in recognition of his achievements.

Augustus 2007, Sir Peter Blake has been commissioned by Coca-Cola UK to create a stunning piece of pop art celebrating "Summer on the Coke side of life". Here you can see some video stills.

Sir Peter Blake signing off his artwork.

Details from the ‘Coke Side of Life’ artwork.

Sir Peter Blake at work on the Southbank, London.

The Coca-Cola Art project is getting huge press coverage.

The artist and his work.

Special thanks to Lexis PR.

Coke Art is Everywhere

The launch of "The Coke Side of Life" in the UK was a real "Street Art" event. The Coke Art was everywhere, even in the most unexpected places: on the back of a bus, on posters, billboards, electronic displays, ...
Here you can see some video stills from the London launch.

Special thanks to Lexis PR.

Delicious & Refreshing

In this video, you can see a compilation of the early Coca-Cola artworks - always delicious & refreshing!

For over 120 years Coca-Cola has made it's impression on the advertising profession. As a true pioneer, Coke has continued to stay a step above normal advertising, and has always seemed to be able to `key its advertising to the mood of society'.

The first marketing effort was made in 1892, with a budget around $11,000 which was a great amount to be spent on advertising in that age. With that money, Coca-Cola hired sales men to travel around the country to promote the product for Soda Fountain owners to buy. In order to do this, Coca-Cola offered the fountain owners free merchandise such as decorative clocks, porcelain fountain urns, prescription scales, prescription cabinets, and showcases, all of which displayed the Coca-Cola name. They also handed out sample coupons so that people could try Coca-Cola for free.
Some years later the Coca-Cola advertising budget reached $500,000. In 1909, Coca-Cola was considered the best advertised article of the year.

Source: AmeriCola (Susie Derkins)