In this video, you can see a compilation of the early Coca-Cola artworks - always delicious & refreshing!
For over 120 years Coca-Cola has made it's impression on the advertising profession. As a true pioneer, Coke has continued to stay a step above normal advertising, and has always seemed to be able to `key its advertising to the mood of society'.
The first marketing effort was made in 1892, with a budget around $11,000 which was a great amount to be spent on advertising in that age. With that money, Coca-Cola hired sales men to travel around the country to promote the product for Soda Fountain owners to buy. In order to do this, Coca-Cola offered the fountain owners free merchandise such as decorative clocks, porcelain fountain urns, prescription scales, prescription cabinets, and showcases, all of which displayed the Coca-Cola name. They also handed out sample coupons so that people could try Coca-Cola for free.
Some years later the Coca-Cola advertising budget reached $500,000. In 1909, Coca-Cola was considered the best advertised article of the year.
Source: AmeriCola (Susie Derkins)
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Coca-Cola Art Archives
ABOUT THE PROJECT
- coke-art
- The ‘Coca-Cola’ Art Gallery is a collection of images that has been designed by leading artists and designers. They have all depicted their own interpretation of 'The Coke Side Of Life' philosophy. The work of the artists reflects various styles, personalities and cultures, and all designs have one thing in common: they are colourful explosions of energy, optimism and happiness.