Pixecute is the Jakarta-based design studio founded by Gigih Budi Abadi, one of the rising names of the local graphic scene. Pixecute works on various projects, ranging from brochure design to visual identities, from art exhibitions to packaging, from pixel-style images to interactive design. Personal projects such as the ‘Motion Cute” books and the award-winning “Kampong Kites” website, are dedicated to exploring visual expressions and to reflect the ebbs and flows of being creative. Gigih Abadi: “I do my best work when I have a free hand. I like to push the concept in a surprising way. For me, the content is as important as the image. My favorite pieces of art are those where the graphics tell a real story and make a meaningful statement.”